A link inventory is the list of backlinks a web site has. The more relevant the web sites are to the site being linked to and the higher the browser diversity of these sites, the better the link inventory is.
See also
References
^ Stuntdbl : Explaining the Value of Viral Marketing Through an Understanding of Text Link Value
^ Search engine guide : Search Engine Marketing - Is There an Over-Reliance on Google
^ Search Engine Blog : Debra O'Neil-Mastaler Interview.